It is always a great pleasure to collaborate as a videographer at Lush events in Milan, because I love the inclusive, cruelty-free and environmentally conscious choices of this famous natural cosmetics brand.
In its 30th anniversary year, Lush promoted the use of products that are not only plastic-free but, as they define them, “naked”, i.e. solid and without any packaging. Currently, 59% of Lush products are sold naked. Changing your beauty routine by using only cleansers without boxes or bottles, is a small but valuable help for the planet, and it is very easy, especially in summer when you want to travel light.
To celebrate the arrival of summer, Lush, in partnership with Nhow in Milan, organised an event at the Vertigo by Purobeach bar on the hotel rooftop. A fantastic location, three limited edition cocktails available to guests and all of Lush’s naked products, added colour to the party.
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